Business Success Formula

Thankfully there is widespread recognition now that generic business plans are of little benefit and potentially of great harm to any business even if they are industry specific.

An effective plan is all about the planning process and little about the size or type of document into which it is recorded.

We not only help you establish an effective plan but then partner you to do the hard work of successfully executing the plan.
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Charles Revson founder of the cosmetic giant Revlon in the 1960’s put the challenge as thus "...I know 50% of my marketing spend is a waste, what I don’t know is which 50%..." Seemingly little has changed over the decades since.

Of all the management disciplines marketing and sales is arguably the most difficult to master.

Indeed even those who have become business icons are drawn to conclude the elusive nature of mastering this discipline. Bill Gates was drawn to comment in this regard that "...only a few businesses will succeed by having the lowest price, so most will need a strategy that includes customer service..." and this landscape is constantly changing.

Whilst you may never master the discipline your business viability and success is reliant upon your ability to both establish and grow your revenue stream.

Furthermore, for the SME business this challenge has to be met within the very practical limits of what is affordable; both time and money.

We understand both the challenge and the limitation of resources available to SME’s. We have worked with many business owners with these same limitations and in some instances experienced campaigners though nonetheless identify many improvements to both their marketing and sales efforts.
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Typically in large enterprises such major decisions are for the Board of management to assess and decide.

The SME owner however has no such point of referral.

Often in such situations the SME owner will attempt to seek out some credible party to act as a sounding board viz a viz solicitor, banker or taxation advisor.

Reliance on such parties however is often flawed as it is not common for these parties to have relevant business experience and qualification, who fully understands your personal objectives and your business vision.

As our testimonials corroborate we do this often and well and indeed is intrinsic to what we do.
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We do not preach we mentor, nor do we offer ‘prescription’ nor template style support.

Rightfully, you, as the business owner, directly influence the what, where and how of your business. It is your risk, your money, your Vision and your perspiration that ultimately will determine the success of your business.

When seeking to resolve the inevitable business challenges confronting you we add to your problem solving capability the dimension of a different set of qualifications and experience to your own.
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Determining your business Key Performance Indicators is a fundamental business management tool.

The trick to realising the benefits of this process is deciding on which Key Performance Indicators truly define our performance as it correlates to sustained business success.

As reported from a survey of the FTSE top 500 CEO’s "...the simple process of agreeing the 8-9 Key Performance Indicatorss to report requires that everyone sits down and agrees that those Key Performance Indicatorss are actually the most important. This leads to very constructive dialogue, a challenging of assumptions and a reshaping of perspective..."

From afar we have observed the extremes of the “seat of the pants management style” to the “measure everything style” and many variations in between.

On the one extreme are those business owners oblivious to ´where we are now´ and ´where we are going´ and the other who suffer from business paralysis as a consequence of excessive micro management.

We have worked with many business owners who had these same limitations though nonetheless identified many improvements to their marketing and sales and as a consequence their Revenue.
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