Home›Resources› Current Newsletter › July 05 › Is Your Web site Underpinning or Undermining Your Business?

Is Your Web site Underpinning or Undermining Your Business? Carly Beitzel, eBusiness Development Officer, Shalom Should you have a web site? If you have a web site, does it underpin or undermine your business? There are many SME’s becoming web site savvy and their business is benefiting accordingly. Logically this compels the recognition there are many customers becoming internet savvy and embracing the internet as their preferred purchasing tool. Consider the 30’s aged professional couple I know who last weekend were intending to begin searching for an investment property via the Web. Consider our many clients who now purchase everything from office consumables to motor cars via the Web.

It is real and it is now!!!!

If you are not convinced do a little research (via the internet) or contact us and we can table the overwhelming statistics to confirm whilst we Aussies were slow to embrace the internet as a purchasing tool that is quickly changing. If you do not have a good web site simply means you are losing sales and you will remain ignorant of the fact until you have one.

Those losing sales are those who have yet to recognise the value of the tool and also those who proudly boast they have one but in reality have the nominal ‘my competitors have one so I thought I should have one, web site’.

A web site is simply a tool. Like all tools there is good and bad application that produces directly correlating outcomes.

For those SME’s using the tool already it is seen (rightly so) as another means of extending their marketing and selling program. In reality, it can do this and much more.

Benefits of a good web site include:

• Allow busy customers deal with you easily and when suits them
• Allow prospective customers to locate and contact you
• Source customers well beyond your traditional market reach
• Use it to create the right impression first time
• Gain the all powerful advantage of visual impact to spark interest and enquiry
• Look professional, focused and capable (indeed the equal of your biggest competitor)
• Allow greatly improved communication within your own business; and
• Attract online business and communicate with customers via your web site (and hence extend your sales force incredibly).

We have developed our eBusiness (Electronic Business) in-house capability in recognition of the future role such tools as web sites and databases will contribute to business success in the new millennium.

Will you still refuse to embrace the tool because ‘I really don’t think it applies to my industry or business’ or I have a web site (nominal) “so I’m alright Jack’ or will you recognise now is the time to discard such prejudices and perfunctory approaches and launch into the world as it is now.

Want some good practical and affordable help? Contact Carly Beitzel, eBusiness Development Officer.